Ciao, my name is Paolo and I am an Italian multi-disciplinary designer with over 9 years of experience in the industry. I am currently living in San Francisco Italy and working as a Senior Product Designer at Shortcut, helping the company on the mission to build the most intuitive and enjoyable project management platform.
When I am not designing, I’m slappin da bass, watching The Office, or trying to learn something new.
I’m always happy to grab a virtual coffee (we are all remote now) and chat with anyone who’s interested about design and career growth. Feel free to drop me an email.
I observe and engage with people to understand the problem to solve.
I analyse and synthesize the information gathered to define the problem.
I start generating as many ideas as possible based on user needs.
I start prototyping design solutions for each of the problems identified before.
I test the prototype to monitor the response, earn user’s feedback and iterate on it.
Sep 2020 - March 2022
I helped the company design and build an intuitive and enjoyable project management platform. As part of the growth and monetisation team, I took a data driven approach to deliver the best experiences to increase retention, engagement, conversion and adoption.
Aug 2018 - Aug 2020
San Francisco, CA
Worked closely with behavioral researchers, product managers and data scientists to produce user-centered design for behaviour change. I drove the design process through ideation, concept development, validation, wireframing, prototyping, and final visual design (in quick, iterative cycles).
May 2017 - Jul 2018
Led end-to-end design process, facilitated design reviews and stakeholder interviews, turning functional and business requirements into effective designs for web and mobile devices
Nov 2016 - May 2017
Conceptualized and designed thoughtful user experiences for some of the world’s most successful Fortune 500 companies and Ireland’s leading brands, mentoring new designers and front-end developer members to ensure team success.
Nov 2014 - May 2016
I created visual designs, prototypes, style guides and user interfaces, using tools such as Sketch, Photoshop, Illustrator, InVision and similar. I also collaborated with the engineering team coding as front-end developer.
Nov 2012- May 2014
Focused on logo design, branding, print, packaging design, marketing materials, infographics and new-brand website designs.
UI systems & libraries
Ideation & concept